How to start a podcast in 2025 Part 5: Publishing and Promoting Your Podcast

This post is part of a series titled How to start a podcast in 2025. If you’ve missed any of the posts, check back here.

1. Choose a Podcast Hosting Platform

A podcast host stores your audio files and generates an RSS feed so directories like Apple Podcasts and Spotify can access them.

  • Free options: Anchor, Podbean (limited storage)
  • Paid options: Buzzsprout, Captivate, Transistor
  • Consider features like analytics, website integration, and monetization

2. Submit Your Podcast to Directories

Once your host provides an RSS feed, submit it to major platforms:

  • Apple Podcasts
  • Spotify
  • Amazon Music
  • Pocket Casts, Overcast, and others

Each platform has a submission process, but most approve new shows within a few days.

3. Create Eye-Catching Cover Art

Your podcast cover is the first thing potential listeners see.

  • Use simple, bold design that stands out at small sizes.
  • Include your podcast name and keep fonts easy to read.
  • Use Canva or Adobe Express to create artwork if you don’t have design skills.

4. Write a Compelling Podcast Description

Your description should tell listeners why they should tune in.

  • Clearly explain what your podcast is about.
  • Keep it brief but engaging.
  • Use keywords to help people find your show in searches.

5. Promote Your Podcast

Getting your podcast published is just the beginning—you need to attract listeners.

  • Announce on social media (Twitter, Instagram, Facebook, LinkedIn)
  • Create short audio clips to share as teasers.
  • Ask friends and family to listen and leave reviews.
  • Join online communities related to your podcast topic and engage.
  • Consider guest appearances on other podcasts for exposure.

6. Keep Going

Growth takes time. Stay consistent and keep improving.

  • Release episodes on a regular schedule.
  • Listen to feedback and refine your format.
  • Keep promoting even after launch—momentum builds over time.

This post is part of a series titled How to start a podcast in 2025. If you’ve missed any of the posts, check back here.

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